My Experience with Misleading Vegan Food Trends
Today, I want to talk about something I’ve seen way too many times: misleading vegan food trends. I’m not just talking about the kind of stuff that looks good on Instagram. I’m talking about trends that are straight-up deceptive—things that are marketed as the next big thing in veganism, but when you dig deeper, they’re just… not it.
Let me give you a personal example. A few years ago, there was this big buzz about “vegan cheese that melts like the real thing.” Everyone was hyping it up, and I was like, “Okay, let’s try it.” Spoiler alert: it did melt, but it also tasted like cardboard dipped in oil. And when I looked at the ingredients, it was just a concoction of starches, oils, and emulsifiers. No nutrients, no flavor—nothing even remotely resembling real food. But it had a slick marketing campaign, so everyone ate it up, figuratively and literally.
Then there was the whole “superfood smoothie bowl” craze. You know the ones—brightly colored, loaded with fruit, nuts, and chia seeds, arranged to look like edible art. They’d cost like $15 a bowl, and people acted like eating one would give you superpowers. I fell for it once, thinking I was being so healthy. But guess what? That bowl had more sugar than a slice of cake. Sure, it’s natural sugar from fruit, but your blood sugar doesn’t care whether it came from bananas or a candy bar. It was dessert pretending to be breakfast.
Another one? Let’s talk about the infamous jackfruit trend. Oh, jackfruit—vegan pulled pork’s awkward cousin. Don’t get me wrong, jackfruit is fine if you know what you’re getting into, but the way people hype it as this magical meat replacement? Yeah, no. It has the texture, sure, but zero protein. It’s basically fibrous carbs in sauce. If you’re eating jackfruit tacos thinking they’re a protein-packed meal, you’re going to be starving in an hour. Trust me, I’ve been there.
And don’t even get me started on activated charcoal. Remember when that was everywhere? Charcoal lattes, charcoal ice cream, even charcoal toothpaste. People acted like it could detox your entire body. Spoiler: it can’t. If anything, it messes with your body’s ability to absorb nutrients and medications. But because it was black and “edgy,” people jumped on the bandwagon. I tried a charcoal latte once. It tasted like I was drinking a campfire, and the only thing it detoxed was my wallet.
What I’ve learned from all this is that vegan food trends often prioritize being trendy over being healthy, ethical, or even edible. These companies are smart. They know how to make a product look good on social media, and they know that slapping “vegan” on it will make people pay a premium. But just because something’s popular doesn’t mean it’s worth your time—or your money.
So, how do you avoid getting duped? First, look past the hype. Check the ingredients, look at the nutrition facts, and ask yourself if it’s something you’d eat if it didn’t have a shiny marketing campaign. Second, don’t assume that just because it’s vegan, it’s better for you or the planet. Sometimes, it’s just processed junk wearing a plant-based disguise.
If you’re curious about the nutritional pitfalls of some of these trends, NutritionFacts.org has a great article breaking down what to watch out for in plant-based products: https://nutritionfacts.org/topics/processed-vegan-foods.
At the end of the day, my advice is simple: stick to the basics. Whole foods, minimally processed ingredients—stuff that doesn’t need a viral TikTok trend to prove it’s good for you.